The popularity of their instruments had dwindled with the evolutionary, cost-cutting 1970's production changes which turned out heavier, sloppier fitting and ultimately, less desirable instruments. Additionally, pressures were mounting from the competition of their own off-shore manufactured instruments which were finding their way onto U.S. It seems Fender was forced to evolve or die. I clearly remember the 1980-1981 period and the much-improved instruments that followed in 1982. The Vintage Reissue series instruments are still being produced all these years later and may have single-handedly contributed to Fender's rejuvenation, resurrection and the business success that eventually followed, and those models are still driving sales today! It was then that Fender underwent major model and production changes, which included the introduction of the "Vintage Reissue Series" instruments, a decision that, in hindsight, was quite good. This guitar was made at the end of the Fender "bloated" body period that evolved during the 1970's decade and continued into the early 1980's. This guitar represents the last of that production period which ended when Fender brought in Dan Smith, who had previously been working for the Yamaha corporation. 1980 Fender Stratocaster, Non-Tremolo, Tobacco Sunburst, Maple Neck
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